Primary and Secondary Research

Summary of definition for research

Primary Research is when you collect data.


Secondary Research is data that already exists.


Quantitive Research is hard data, numbers and stats.


Qualitative Research is opinions, feelings and soft data.


The benefits of all research


The benefits of research are to find out information using either primary, secondary, quantitive or qualitative research techniques. Usually, it doesn't matter what kind of research technique you use as long as you actually find out information. The most common technique is secondary research because it is the easiest way to find out information, without having to do all the required things that you have to do the primary research.


Best research techniques


There isn't a best technique, but the one that people appreciate the most is primary research. Simply because it is fresh and new information. This would cause a chain reaction of secondary research. This would motivate people into making new research and new things being discovered. Yes, the primary research is probably the hardest but at the same time, it is worth it.



What is primary research?

Primary research is where you personally go out and accumulate data yourself. This can involve asking people for their opinions or even gathering them to form a focus group to discuss a certain matter that you are researching. For example, when asking people about this you, the type of thing you are looking for could be something like 'How many cars travel through the city centre every day?'. You old stand there and count them with a clipboard to collect the data.

What is secondary research?

Secondary research is simple. It is where you go to a library or the internet to find out information that already exists. For example, you look up the answer to your question which is dependant on your topic.

Media Practitioners

Media Practitioners could use these types of research to find certain things to promote. They could use primary research to see what is up and coming and they could use secondary research to find the current trends in the media. Media Practitioners could use quantitive research to make an interesting statistic to publish. They could use qualitative research to find opinions and see what they should publish by finding out what people like and do not like.



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