Experimentation

I created a concept art poster to experiment with the idea I have. I wanted to implicate the Ca'7'erham so that the audience it had the original Lotus logo and the new Caterham one. I felt this was necessary as it is a hint to what the film is about and what will be said in it. A look at how it is both a Caterham and Lotus '7'. It shares it just as their history does. I also have the main car of all, the car that beat the likes of a Bugatti Veyron around the Top Gear test track and therefore is looked upon as a historic car. I will hopefully see this car in the flesh in my Documentary and so it will play a part in my film and poster

The reason for 'More Than A Car' is because it is and in this poster that fact is quite literally elevated as I made it 3D. To the community of Caterham car owners, there are a lot of people that back the cars al the way through, from the karting to the academy and then to them owning one themselves. It is some peoples' lives and they make a living off of selling parts and 3rd party tweaking also the likes of paint jobs and all of these things that you can do to customise it without going too crazy. Also, you can experiment with putting pieces from newer/older models onto your own for style and speed etc. So really it is a never-ending project that people pride themselves on when they go to car meets between other owners. People end up often talking for hours and hours about what is on their car and what they've done to it and it helps others as well, make a decision if they might try it as well.

I wanted to experiment with this because I felt it necessary to get an early insight into what the tone of the film will be already. More of a classic outlook or perhaps very modernised. I have yet to decide but from the feedback, I received, on this poster calling it 'Retro' and '80's style' it seems as though it is heading more towards that path but obviously things can change as this isn't the end product yet. I think it is a good way to get ahead, however. 

I like the colour scheme, it is the traditional Caterham green that Lotus had when they sold onto Caterham. It's also a calm colour as it doesn't shout at you so I think in the future I will just make myself a brighter colour and include yellow as that is also another colour of which Caterham and Lotus shared. The yellow will allow it to draw a lot more eyes to it as it is loud colour, it will also implement the idea that I could have a traditional coloured Caterham with a green body with a yellow stripe instead. As great as the famous R500 is it doesn't help get my point across, it doesn't explain why it's there as it breaks the colour scheme entirely but that allows it to stand out. I think I will keep my design similar to this as I have now got a better understanding of what I will be looking for in the future.