The Importance of Understanding an Audience

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It is crucial for a designer to consider an audience because they can change how it looks to better meet the individual needs of the buyer. For example, for kids i chose a bright red background that stands out. This is because kids enjoy loud colours and are attracted to more exciting designs.


I intend to create some Bath postcard designs for male teens. Some of the things I will have to consider include:

  • Location: Skatepark (good dynamic location), apple store (appealing, but may have issues with copyright), The baths.
  • Colours: Red/blue/Deep purple
  • Layout: complex design (four images); simple design, 
  • Font: Avenir next condensed, 
    What is my target audience?





This is one of the best edits I've probably ever done. The symmetry is outstanding because of the artistic angle I took it at. The colours are appealing to male teens because of the saturation.

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